Corporate spirit: act local, think global, take initiative and encourage innovation

Management priorities: culture, performance, differentiation and procedures

Strategic objectives: expand business, boost performance, develop quality products, and prepare for the IPO

Market position: focus on SMEs, the general public and the development of local economy

Operation: target quality corporate clients and support clients in their development in pursuit of excellence and performance

Human resources: provide equal opportunities for everyone, make the most out of each talent, encourage competition, and reward based on merit

Services: well-rounded, considerate and excellent value for money

Innovation: draw experiences from industry leaders by benchmarking

Values: team work, down-to-earth spirit, due diligence, integrity, efficiency and effectiveness, innovation